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July 2017
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Japanese Retail Giant Ceasing Ivory Sales
AWF celebrates Japanese e-commerce giant Rakuten for its decision to end all sales of elephant ivory. The comprehensive policy change to ensure the protection of elephants from ivory trade became effective this month. This decision came following mounting international criticism of the trade and sweeping public support for a policy change – whereby over 36,500 advocates sent letters to Rakuten's president urging the closure of the platform's ivory sales as part of an AWF campaign. "The announcement by Rakuten is a good gesture to ending illegal wildlife trade and protecting these iconic species, and we urge other online ivory retailers to follow suit," said AWF President Kaddu Sebunya.
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> Read more on this momentous policy
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Remembering a Beloved Leader
Botswana's former president and AWF board member, Quett Masire passed away at the age of 91 on June 22. It is part of Masire's legacy, among other things, that Botswana has more elephants than any other country in Africa. The inspirational leader has also been credited as one of the architects of the country's economic transformation. AWF and the African conservation community will treasure his contributions.
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> Celebrate his legacy
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Give to AWF to help us continue the momentum and save more elephants by increasing our demand reduction efforts.
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Use Your Voice
Join AWF to show your support for Rakuten's policy change for elephants. Share your message on social media today.
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