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June 2016
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Oscar Winner Lupita Nyong’o Takes on Poaching
“Poaching steals from us all.” That is the message Kenyan Oscar-winning actress Lupita Nyong’o brings to the Kenyan public in the newest awareness ad from African Wildlife Foundation (AWF) and WildAid. The countrywide awareness campaign also enlists the help of popular afro-pop band Sauti Sol and local radio personality Caroline Mutoko to bring attention to the natural and economic value of elephant conservation. In a 2015 campaign survey of 2,000 Kenyans, 28 percent said poaching didn’t affect them, and 75 percent said losing elephants would matter to them a great deal. This campaign aims to bridge the gap and prove elephants’ intrinsic value to Kenya’s heritage, biodiversity and economy. "If we lose our elephants and other wildlife to this threat, it will not be because we lacked the knowledge or tools to save them, but because we all failed to take ownership of our wildlife heritage. None of us can afford to be bystanders when so much is at stake,” AWF VP of Program Design Daudi Sumba said.
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> See Lupita’s heartfelt message
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US, Vietnam Team Up
The U.S. and Vietnam, both destination countries for wildlife products, announced a five-year partnership to combat wildlife trafficking. An unprecedented 1,338 African rhinos were slaughtered last year for their horns — and with Vietnam’s surge in rhino horn consumption — this partnership could not come at a more urgent time. AWF has been working to reduce demand in the country since 2013.
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> Learn more
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Help us educate more people about the perils of wildlife crime. Together, we can stop the slaughter.
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Shop, Save and Give
Use a coupon from CouponCabin to get cashback while you shop, and donate your earnings to AWF’s wildlife conservation efforts. Register today!
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SPREAD THE WORD 
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At AWF, we believe that protecting Africa's wildlife and wild landscapes is the key to the future prosperity of Africa and its people. For over 50 years, we have made it our work to help ensure that Africa's wild resources endure.
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Donate With Confidence
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Photo credits: WildAid Vietnam, AWF, Jia Qiao, Brian McBrearity, Mark Boulton, Martin Harvey
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